Frequently Asked Questions

Tell me more about PreNeed Systems
PreNeed Systems was founded by Mark Iles in 1988.  That year, he left a successful career selling life insurance products for the Principal to return to our family’s funeral homes located at Des Moines, Iowa.  His initial assignment:  Build our funeral homes’ pre-arrangement sales program in response to a competitive threat.  Shortly after completing that task, he began to offer his services to other family owned funeral homes located in the State of Iowa.  Not long after, Mark’s brother Mike Iles and his wife Kim started a branch of PreNeed Systems serving funeral homes located in Texas.  From these humble beginnings, PreNeed Systems has experienced steady growth and is now one of the largest organizations offering pre-arranged funeral marketing services in the country.  In 2010, the organization through its various endeavors experienced funded pre-need funeral sales in excess of $60 million.  

What distinguishes PreNeed System from others offering similar services?
A couple of factors distinguish PreNeed Systems from others and they all stem from the fact that the principals of PreNeed Systems also own and operate a successful six location funeral home business serving central Iowans.  In doing so, we would not recommend to a client funeral home a practice we wouldn’t also employ in our own funeral homes.  Due to this, we value and have enjoyed long term relationships with both our client funeral homes and sales counselors.  

What funder does PreNeed Systems use?
Dating back to our founding, we have largely used the products of Homesteaders Life Company and currently use them exclusively.  Towards the objective of securing a successful future, the quality of the funding matters quite a lot and we have always believed and continue to believe that the products of Homesteaders Life Company provide a solid foundation on which to build a successful program.  There are many reasons that Homesteaders is the right answer for almost any funeral home large or small, and we would be glad to explain these reasons to you.  Please call Mark Iles at (800) 869-7704 for more information.  

How does PreNeed Systems secure competitive advantage as well as a successful future for a client funeral home?
This can be accomplished with three ingredients:  1) Your good reputation and current market share.  Since what we are selling is an agreement for you to serve a family sometime in the future, certainly your reputation and current market position matter.  Without this, we won’t be successful.  2) A comprehensive sales program that includes lead development, contact management and personnel management.  3) An energetic, ambitious, honest and hard-working sales counselor(s).  With these ingredients, we can over time reach the objective which is a 50% ratio of funded pre-need sales to at-need adult regular services.  Consistently achieved over time will result in increased market share, reduced account receivable problems and higher unit revenue, all of which positively affect firm profitability.  

I have heard of horror stories regarding others like you.  What makes you different?
No doubt funeral homes have experienced problems with other providers and several things can go wrong beginning with the choice of funder.  The quality and commitment of the funder (who issues the policy) is critically important because you the funeral home owner desires a funding partner who will stay the course in order to fund your promise to provide a funeral possibly decades into the future.  Several funders have entered the market offering terms that attracted customers but then abandoned the market when it became apparent that they couldn’t sustain the attractive terms which earned them customers.  In the aftermath, funeral homes have been hurt mightily.  Throughout all of this, Homesteaders has proven above reproach and we continue to use them to fund contracts for our own funeral homes as well as our clients.  Like the choice of funder, you should seek a marketing partner who employs business practices that promote win-win relationships into the long-term, and PreNeed Systems is proud to have numerous long-term client relationships that are referencable should you wish to check our claim.  Or try out our short answer:  Like any business, there is a wrong way and a right way to pursue success, and we have chosen to employ the right way and that is why we continue to grow and prosper like our client funeral homes.  

Where do you operate?
For our turnkey marketing services where we operate the program at the request of and for the benefit of our client funeral homes, our geographic range is limited to Iowa, Minnesota, South Dakota, Nebraska and Texas.  But for those interested in this service elsewhere we have relationships with numerous marketing organizations around the country so we would in many instances be able to refer you to a solid provider.


For services other than turnkey marketing, we provide services in 37 states across the country.  Please contact Sales Vice President Lori Crabb at (800) 677-0969 to inquire if we support your area.